The operating systemfor the most expensivejudgment in sport.
Always Onside. Valuation, scouting, market timing, and decision support — for the people whose calls are judged on margins as fine as the game itself.
Football is decided by inches. The information exists. The intelligence does not.
Transfer and squad decisions still ride on fragmented spreadsheets, agent-driven valuations, and scouting reports that do not survive a tough question from the owner. The cost of being wrong is measured in points, payroll, and jobs.
Onside replaces guesswork with a unified intelligence layer — defensible to the board, transparent in its methodology, and fast enough to use in the moment a window opens. Every decision becomes a decision the user can stand behind.
Your squad, priced, scouted, and pressure-tested in one view.
Drag to rotate the formation. Every position carries its own valuation, depth chart, and gap alerts — surfaced before the window opens.
Market-grade athlete pricing — auditable to the board.
Our valuation models weight performance, form, age curve, contract position, league strength, and cross-market demand into a single, defensible number. Every figure is traceable to the data that produced it.
Continuously updated. Back-tested across five years of completed transfers. Methodology open to your committee.
Search like a director. Filter like a quant.
Natural-language player discovery across 10,000+ profiles. Ask the question. Get the shortlist.
Five modules.
One intelligence layer.
Each module is a sharpened tool for one moment in the decision. Together they form the operating system between the data and the call.
OnsideValuations
Market-grade athlete pricing.
Proprietary models combine performance metrics, contract position, age curves and cross-market demand into a single defensible number. Updated continuously. Auditable always.
OnsideScout
Discovery without noise.
Natural-language player search across 10,000+ profiles. Filter by tactical fit, positional scarcity, wage band and contract window.
OnsidePulse
Real-time market signals.
Contract clocks, transfer window movement, media monitoring and emerging interest — surfaced before the market prices them in.
OnsideReports
Board-ready intelligence.
Player dossiers, tactical fit analyses, and recruitment committee packets — built for the boardroom, not the blog. Export-ready.
OnsideIndex
The market benchmark.
Quarterly rankings and public credibility data that position your club at the standard the market watches. Earned media on analytical authority.
Built by an operator
who has lived in the room.
The difference between a generational signing and a balance-sheet catastrophe is rarely effort. Onside is built by an operator who has worked inside MLS recruitment, club operations, and ownership-level decision rooms.
7+ years inside MLS operations at D.C. United. Co-founded two professional soccer clubs and an esports franchise. Now co-founding North America's first sports institute for executive training in the business of sport.
Co-founded 2 USL Championship clubs · co-founded #1-ranked esports franchise in North America
Business Strategy · 7+ years · Loudoun United FC build (5,000-seat stadium) · $1.2M+ partnerships closed in 6 months
Shipped Onside v0.1.0 solo in under 3 months · MS Computer Science (Machine Learning) · BA Finance, Fordham
Co-founder, first North American sports institute for corporate sports training & learning